Method for promoting selling of seller items on an online auction site

US 7,296,033 B1
Filed: 12/01/2000
Issued: 11/13/2007
Est. Priority Date: 07/20/2000
Status: Expired due to Fees

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First Claim

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1. A method of presenting to a user on an auction site one or more action items related to a linking auction item, comprising:

encoding search information for one or more related auction items available by a seller;

embedding the encoded search information into a pointer to a facilitating server, the linking auction item and the one or more related auction items being available by the same seller, wherein an auction item is an item available on an auction site;

embedding said pointer in an item description of the linking auction item;

upon selection of the linking auction item at the auction site by a user, receiving the encoded search information embedded in the pointer to the facilitating server;

automatically decoding the encoded search information embedded in said pointer into a keyword; and

invoking a search engine of the auction site with the keyword as a search parameter to find and present to the user item documents for the one or more related auction items.

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Abstract

A method of promoting for bid or sale of auction items of a seller on an auction site. In an item description of an item available from a seller on the auction site, a pointer is embedded. The pointer points to a related item offered for bid or sale on the auction site. When the user accesses the item description, the auction site causes an access to a facilitating server using the pointer. This, in turn, causes the facilitating server to produce a list of related items available by the same seller on the auction site. The list is presented to the user so that the user can bid on or purchase the related items. In this way, a specific seller'"'"'s items can be promoted to bidders or purchasers using the auction site.

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33 Claims

1. A method of presenting to a user on an auction site one or more action items related to a linking auction item, comprising:
- encoding search information for one or more related auction items available by a seller;
  
  embedding the encoded search information into a pointer to a facilitating server, the linking auction item and the one or more related auction items being available by the same seller, wherein an auction item is an item available on an auction site;
  
  embedding said pointer in an item description of the linking auction item;
  
  upon selection of the linking auction item at the auction site by a user, receiving the encoded search information embedded in the pointer to the facilitating server;
  
  automatically decoding the encoded search information embedded in said pointer into a keyword; and
  
  invoking a search engine of the auction site with the keyword as a search parameter to find and present to the user item documents for the one or more related auction items.
- View Dependent Claims (2, 3, 4, 31)
- - 2. A method of presenting, as recited in claim 1, wherein the facilitating server is associated with an auxiliary site accessible on a computer network.
  - 3. A method of presenting, as recited in claim 1, wherein the facilitating server is associated with the auction site.
  - 4. A method of presenting, as recited in claim 1, wherein the encoded search information is ASCII-coded.
  - 31. A method of presenting, as recited in claim 2, wherein the computer network is the Internet.

5. A method of presenting, to a user on an auction site one or more auction items related to a linking auction items related to a linking auction item, comprising:
- embedding an HTML tag into a document on the auction site, the auction site document describing the linking auction item available by the seller, and the linking auction item and the one or more related auction items having the same seller, wherein an auction item is an item available on the auction site;
  
  upon selection of the linking item at the auction site by a user, receiving and interpreting the embedded HTML tag;
  
  causing in response to the interpreted HTML tag, the user to be presented with an in-line frame and a list of keywords displaying therein, the keywords obtained from a facilitating server;
  
  receiving a selection by the user of one of the keywords in the list; and
  
  in response to the selection, invoking a search engine of the auction sire using the selected keyword as a search parameter to find and present to the user item documents for the one or more related auction items.
- View Dependent Claims (6, 7, 32)
- - 6. A method of presenting, as recited in claim 5, wherein the facilitating server is associated with an auxiliary site accessible on a computer network.
  - 7. A method of presenting, as recited in claim 5, wherein the facilitating server is associated with the auction site.
  - 32. A method of presenting, as recited in claim 6, wherein the computer network is the Internet.

8. A method of presenting to a user on an auction site one or more auction items related to a linking auction item, comprising:
- encrypting search information for the one or more related auction items available by a seller;
  
  embedding the encrypted search information for the one or more related auction items into a pointer to a facilitating server, the linking auction item and the one or more related auction items being items available by the same seller, wherein an auction item is an item available in an auction site;
  
  embedding said pointer in an item description of the linking auction item;
  
  upon selection of the linking item at the auction site by a user, receiving the encrypted search information embedded in the pointer to the facilitating server;
  
  automatically decrypting the encrypted search information embedded in said pointer into item description information of the one or more related auction items; and
  
  invoking a search engine of the auction site with the description information as search parameters to find and present to the user item documents for the one or more related auction items.

9. A method of presenting to a user on an auction site one or more auction items related to a linking auction item available by a seller, comprising:
- forming a delimited keyword by separating one or more characters of a keyword by one or more delimiters;
  
  embedding the delimited keyword into a pointer to a facilitating server, wherein the linking auction item and the one or more related auction items are items available by the same seller and wherein an auction item is an item available on an auction site;
  
  embedding said pointer in an item description of the linking auction item, wherein the delimited keyword prevents a search engine of the auction site from finding the keyword in the item description when a search at the auction site is conducted;
  
  upon selection of the linking auction item by the user at the auction site, receiving the delimited keyword at the facilitating server;
  
  automatically removing any delimiters from the delimited keyword to recover the keyword; and
  
  invoking a search engine of the auction site with the recovered keyword as a search parameter to find and present to the user item documents for the one or more related auction items.
- View Dependent Claims (10, 11, 33)
- - 10. A method of presenting, as recited in claim 9, wherein the facilitating server is associated with the auction site.
  - 11. A method of presenting, as recited in claim 9, wherein the facilitating server is associated with an auxiliary site accessible on a computer network.
  - 33. A method of presenting, as recited in claim 11, wherein the computer network is the Internet.

12. A method of presenting to a user on an auction site one or more auction items related to a linking auction item available by a seller, comprising:
- embedding one or more keywords relating to one or more related auction items into a linking auction item'"'"'s description, wherein the linking auction item and the one or more related auction items are items available by the same seller and wherein an auction item is item available on an auction site;
  
  inserting said one or more keywords into a table residing in a facilitating server and configured for storing keywords, wherein said table includes an associative link between each of said one or more keywords in the table and one or more auction items at the auction site;
  
  upon finding the linking action item at the auction site by a user, retrieving the table of keywords from the facilitating server;
  
  presenting to the user the keywords in the table along with description data of the linking auction item; and
  
  upon selection of one of the displayed keywords by the user, invoking a search engine of the auction site with the keyword as a search parameter to find and present to the user item documents for the one or more related auction items.
- View Dependent Claims (13, 14)
- - 13. A method of presenting, as recited in claim 12, wherein the facilitating server is associated with the auction site.
  - 14. A method of presenting, as recited in claim 12, wherein the facilitating server is associated with an auxiliary site accessible on a computer network.

15. A method of presenting to a user on an auction site one or more auction items related to a linking auction item, comprising:
- embedding one or more keywords into a protected area of a document describing a linking auction item available by a seller, wherein the linking auction item and the one or more related auction items are items available by the same seller, and wherein an auction item is an item available on an auction site, a search engine at the auction site is configured to ignore information in the protected area;
  
  inserting said one or more keywords into a table residing in a facilitating server and configured for storing keywords;
  
  upon finding the linking auction item at the auction site by the user, retrieving the table of keywords stored on the facilitating server;
  
  presenting to the user the keywords in the table along with the description data of the linking auction item; and
  
  upon selection of one of the displayed keywords by the user at the auction site, invoking a search engine of the auction site with the keyword as a search parameter to find and present to the user item documents for the one or more related auction items.
- View Dependent Claims (16, 17)
- - 16. A method of presenting, as recited in claim 15, wherein the facilitating server is associated with the auction site.
  - 17. A method of presenting, as recited in claim 15, wherein the facilitating server is associated with an auxiliary site accessible on a computer network.

18. A method of presenting to a user on an auction site one or more auction items related to a linking auction item, comprising:
- embedding a pointer in an item description of a linking auction item available by a seller, the item description when accessed at the auction site causing an access to a facilitating server by means of the embedded pointer, the linking auction item and the one or more related auction items being items available by the same seller, wherein an auction item is an item available on an auction site;
  
  upon accessing the item description having the embedded pointer, obtaining at the facilitating server a list of item descriptions and item numbers that represent the currently active auction items of the same seller; and
  
  presenting to the user the list of the seller'"'"'s currently active auction items.
- View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
- - 19. A method of presenting, as recited in claim 18,further comprising, upon selection of the linking auction item at the auction site by a user, generating a pop-up window to the user;
    - andwherein the list of currently active auction items of the seller is presented in the pop-up window.
  - 20. A method of presenting, as recited in claim 19, wherein the pop-up window is displayed over a Web page containing the item description from the auction site.
  - 21. A method of presenting, as recited in claim 18, wherein the list is automatically updated by the facilitating server to show only the currently active auctions.
  - 22. A method of presenting, as recited in claim 18, wherein the facilitating server is associated with the auction site.
  - 23. A method of presenting, as recited in claim 18, wherein the facilitating server is associated with an auxiliary site accessible on the computer network.
  - 24. A method of presenting, as recited in claim 18, wherein the list obtained from the facilitating server includes keywords relating to the one or more related items.
  - 25. A method of presenting, as recited in claim 18, further comprising, upon selection by the user at the auction site of one of the items in the presented list, invoking a search engine of the auction site to find and present to the user an item document for the selected item.
  - 26. A method of presenting, as recited in claim 18, wherein the pointer is a URL.
  - 27. A method of presenting, as recited in claim 18, wherein the step of obtaining a list of item descriptions and item numbers is performed by the facilitating server executing the code residing at the facilitating server.
  - 28. A method of presenting, as recited in claim 18,wherein the item description of the linking item includes embedded executable code;
    - andwherein the step of obtaining a list of item descriptions and item numbers is performed by the facilitating server executing the code embedded in the linking item description.
  - 29. A method of presenting, as recited in claim 28, wherein the executable code is Java code.
  - 30. A method of presenting, as recited in claim 28, wherein the executable code is Java Script.

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Litigation Data

Current Assignee
AuctionHelper, Inc.
Original Assignee
AuctionHelper, Inc.
Inventors
LYNCH, Gerard Alan
Primary Examiner(s)
AL HASHEMI, SANA A

Application Number

US09/728,356
Time in Patent Office

2,538 Days
Field of Search

707/1, 707/3, 707/104.1, 707/100, 707/102, 705/18, 705/14, 705/26, 705/1, 705/37, 709/219
US Class Current

1/1
CPC Class Codes

G06Q 30/08   Auctions

G06Q 40/00   Finance; Insurance; Tax str...

G06Q 40/04   Trading; Exchange, e.g. sto...

Y10S 707/99933   Query processing, i.e. sear...

Y10S 707/99942   Manipulating data structure...

Y10S 707/99943   Generating database or data...

Y10S 707/99945   Object-oriented database st...

Y10S 707/99948   Application of database or ...

Method for promoting selling of seller items on an online auction site

First Claim

2 Assignments

Litigations

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Accused Products

Abstract

77 Citations

33 Claims

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Method for promoting selling of seller items on an online auction site

First Claim

2 Assignments

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Litigations

0 Petitions

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Accused Products

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Abstract

77 Citations

33 Claims

Specification

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Solutions

Use Cases

Quick Links