Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems
DC CAFC
First Claim
Patent Images
1. A method for detecting fraudulent activity in a pay-per-click system, comprising:
- (a) providing a pay-per-click engine on a server side;
b) receiving, at said server side, a request from a client;
c) generating a unique code on the server side, for identifying said client;
d) transmitting said code to said client from the server side;
e) transmitting to said client from the server side, in response to said request, one or more links associated with one or more websites associated with one or more merchants;
f) generating website information regarding a website selected by the client when said client clicks one of said links;
g) transmitting said code and said website information together from said client to said server side;
h) receiving said code and said website information at the server side, and detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information.
5 Assignments
Litigations
1 Petition
Accused Products
44 Citations
20 Claims
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1. A method for detecting fraudulent activity in a pay-per-click system, comprising:
- (a) providing a pay-per-click engine on a server side;
b) receiving, at said server side, a request from a client;
c) generating a unique code on the server side, for identifying said client;
d) transmitting said code to said client from the server side;
e) transmitting to said client from the server side, in response to said request, one or more links associated with one or more websites associated with one or more merchants;
f) generating website information regarding a website selected by the client when said client clicks one of said links;
g) transmitting said code and said website information together from said client to said server side;
h) receiving said code and said website information at the server side, and detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
- (a) providing a pay-per-click engine on a server side;
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10. In an advertising system including a pay-per-click engine on a server side, the pay-per-click engine providing one or more links associated with one or more web pages to a user at a device on a client side, the method for identifying fraud comprising the steps of:
- generating a code on the server side, the code identifying said device on the client side;
sending said code to said device;
receiving data from said device, said data including said code and information about one or more selections by the user of at least one of said one or more web pages;
determining from said data whether said at least one of said selections of said at least one web page is fraudulent; and
examining a duration between a time of one of said selections of said at least one web site and a time of another of said selections of said at least one web site. - View Dependent Claims (11, 12, 13)
- generating a code on the server side, the code identifying said device on the client side;
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14. A method for detecting fraudulent activity in a pay-per-click system, comprising:
- (a) providing a pay-per-click engine on a server side;
b) receiving, at said server side, a request from a client;
c) generating a unique code on the server side, for identifying said client;
d) transmitting said code to said client from the server side;
e) transmitting to said client from the server side, in response to said request, one or more links associated with one or more websites associated with one or more merchants;
f) receiving, on said server side, website information regarding a website selected by the client together with said code, when said client clicks one of said links;
g) detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information. - View Dependent Claims (15, 16, 17, 18, 19, 20)
- (a) providing a pay-per-click engine on a server side;
Specification
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Litigation Data
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Current AssigneePatrick Zuili
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Original AssigneeBrite Smart Corporation
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InventorsZuili, Patrick
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Primary Examiner(s)Cheung, Mary
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Application NumberUS13/117,929Publication NumberTime in Patent Office557 DaysField of Search705 26- 27, 705 52- 54, 705 64- 67, 705 75- 78, 713168-169, 707705-788, 726 1- 5, 726 26- 30US Class Current705/52CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0248 Avoiding fraud
