Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement schemes
DC CAFC
First Claim
1. A method for identifying invalid click(s) by a system including at least one web page on a server side computing device, the at least web page providing a plurality of links associated with a plurality of other web pages associated with a plurality of merchants, the method comprising the steps of:
- generating a first code on the server side computing device, the first code identifying at least one device on a client side;
sending said first code to said at least one device over a communication network;
obtaining from the device on the client side, a second code when said at least one user performs a first click on at least one of said links associated with at least one of said other web pages at a first time;
obtaining from the device on the client side, a third code when said at least one user performs a second click on said at least one link associated with said at least one other web page at a second time; and
determining, by the server side computing device, whether said second click is invalid by examining a difference between said first time and said second time.
5 Assignments
Litigations
1 Petition
Accused Products
Abstract
This invention is related to web-traffic and used in online advertising including interactive TV, cellular telephone or Personal Digital Assistant PDA. It discloses a system to detect invalid and fraudulent impressions and clicks and method of pay-per-click (when advertisers pay upon users actually clicking) and pay-per-impression (when advertisers pay based on number of views) advertising arrangements, which periodically generates a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the search engine company to fairly invoice the merchants, thereby preventing fraudulent over use.
7 Citations
12 Claims
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1. A method for identifying invalid click(s) by a system including at least one web page on a server side computing device, the at least web page providing a plurality of links associated with a plurality of other web pages associated with a plurality of merchants, the method comprising the steps of:
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generating a first code on the server side computing device, the first code identifying at least one device on a client side; sending said first code to said at least one device over a communication network; obtaining from the device on the client side, a second code when said at least one user performs a first click on at least one of said links associated with at least one of said other web pages at a first time; obtaining from the device on the client side, a third code when said at least one user performs a second click on said at least one link associated with said at least one other web page at a second time; and determining, by the server side computing device, whether said second click is invalid by examining a difference between said first time and said second time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification
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- Resources
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Current AssigneePatrick Zuili
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Original AssigneeBrite Smart Corporation
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InventorsZuili, Patrick
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Primary Examiner(s)Ravetti, Dante
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Application NumberUS12/654,616Time in Patent Office1,538 DaysField of Search705/50, 705/16, 705/21, 705/59, 705/71, 380/44, 380/262, 380/278, 380/279US Class Current705/50CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0248 Avoiding fraud
