PROMOTION PROCESSOR AND MANAGEMENT SYSTEM
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Abstract
A data processing system employs a unique coded promotional vehicle to attract customers into retail establishments for the purchase of discounted goods. The promotional vehicle includes coupon styled graphics integrated with a code to allow data tracking by the store pursuant to purchases by that customer. The promotional vehicle is easier and less costly to distribute compared to the prior art, avoids cutting of coupons, and post purchase redemptions. The system further allows more targeted discounting at a lower cost, and substantially reducing fraud by eliminating post purchase coupon processing and redemption. Additionally, the system provides for selective deactivation of the code for each discount used by redemption of the vehicle without deactivating the code for the discounts not used so that the code may remain selectively active for future use.
41 Citations
60 Claims
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1-28. -28. (canceled)
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29. A data processing system for tracking and processing a plurality of in-store discounts to potential purchasers of plural products during the checkout process wherein said discounts are associated with said plural products, said system comprising:
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a distributed discount vehicle, characterized by two or more of said discounts, including descriptive material to provide information at least identifying the discounts, wherein said vehicle further includes a select code that permits machine reading and tracking of said vehicle during checkout, said code uniquely identifying the discounts associated with the vehicle; a checkout processing terminal including computer based tracking of purchased products and the prices thereof, where some of said products are subject to discounted pricing, wherein said processing includes a code data reader for receiving the code from the vehicle during checkout; and a data processor attached to said checkout terminal for receiving information regarding transactions associated with checkout, selected products and the discounts associated with the code received from said vehicle forming a part of the transactions, and processing said discounts in accord with said code; wherein said data processor selectively deactivates the code for only particular discounts, of the plurality of discounts, used for the selected products by redemption of the vehicle such that the code remains active for future use with yet unused ones of the plurality of discounts associated with said plural products, said data processor being further connected to memory for storing data associated with said transaction. - View Dependent Claims (30, 31, 32, 52, 53, 57, 58)
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33. A distributed discount vehicle for use with a data processing system for tracking and processing a plurality of in-store discounts to potential purchasers of plural products during the checkout process, wherein said discounts are associated with said plural products, said discount vehicle comprising:
two or more of said discounts including descriptive material to provide information at least identifying the discounts, wherein said vehicle further includes a single select code that permits machine reading and tracking of said vehicle during checkout, said select code uniquely identifying all the discounts associated with said vehicle, and said select code uniquely identifying said vehicle such that said select code can be selectively deactivated for only particular discounts, of the plurality of discounts, used for selected products by redemption of the vehicle such that the code remains active for future use with yet unused ones of the plurality of discounts associated with said plural products. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 54, 55, 56, 59, 60)
Specification
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Litigation Campaign Assessment
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Current AssigneeAdvanced Marketing Systems LLC
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Original AssigneeAdvanced Marketing Systems LLC
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InventorsTAI, Roland D.
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current705/14.500
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CPC Class CodesG06Q 20/387 Payment using discounts or ...G06Q 30/02 Marketing; Price estimation...G06Q 30/0207 Discounts or incentives, e....G06Q 30/0252 based on events or environm...G07G 1/14 Systems including one or mo...
