SYSTEM, METHOD, AND COMPUTER PROGRAM PRODUCT FOR SELECTING AND PRESENTING FINANCIAL PRODUCTS AND SERVICES

An apparatus and method are provided that receive client data for a plurality of clients and financial product data at a processor. The processor prepares a client communication for some of the clients. The client communication incorporates a portion of the client data and a portion of the financial product data. The financial product data for each client is based on the client data. Moreover, the financial product data constitutes the financial product offered in the client communication.

decision criteria pertaining to selection from among the financial products, The method also includes storing the client information, the financial products information, the ancillary information, and the decision criteria. This method further includes using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products. It further includes preparing a client communication which identifies the subset of the financial products, This client communication preparing step includes incorporating a portion of the client information and a portion of the financial products information into the client communication.