Network system for presenting advertising

DC CAFC

US 7,496,943 B1
Filed: 02/11/2000
Issued: 02/24/2009
Est. Priority Date: 01/19/1996
Status: Expired due to Fees

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1. A method of advertising on the Internet, wherein:

for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection;

a request, from the user, is transmitted on the Internet, via a user node, for contacting a providing node of the Internet, said providing node provides access to information for an interactive service, wherein said request has associated therewith an Internet address that identifies the providing node, and wherein said interactive service is interactive on the Internet with the user;

the user node receives, via the providing node, said information for said interactive service;

wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P₁, wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P₂, is a response;

overlapping with a display of said one of the display presentations, P₁, at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the providing node, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node;

one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is;

(a) received at the user node, via the Internet, in response to Internet transmissions by the providing node during the presentation of the two or more display presentations,(b) displayed on at least a portion of said display without the user providing an input;

(i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and(c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, comprising;

activating one or more programmatic elements, at the providing node, for combining;

(1) the information for the interactive service, and (2) advertising related information for use in presenting one of;

(i) the first advertising presentations, and (ii) the additional advertising presentations; and

transmitting a resulting combination of (1) and (2) on the Internet to the user.

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Abstract

A networked system is disclosed for presenting advertising during on-line interactions between a user and a service of a network (e.g., the Internet, interactive cable, and/or a LAN). Advertisements (ads) are presented to a networked user unrequestedly during user interactions with the service. The user can activate the ads (via hyperlinks) for receiving additional advertising. The system gathers user data and/or develops user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for viewing such selective presentations, on-line access to the service is provided, the service including, e.g., (a) playing on-line interactive games (e.g., blackjack and poker), (b) providing access to the network itself (e.g., an Internet service provider), and/or (c) providing access to substantially any interactive service accessible via (b). The system can provide free/reduced cost network services to the user for viewing unrequested advertising. The system can be provided for a casino.

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109 Claims

1. A method of advertising on the Internet, wherein:
- for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection;
  
  a request, from the user, is transmitted on the Internet, via a user node, for contacting a providing node of the Internet, said providing node provides access to information for an interactive service, wherein said request has associated therewith an Internet address that identifies the providing node, and wherein said interactive service is interactive on the Internet with the user;
  
  the user node receives, via the providing node, said information for said interactive service;
  
  wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P₁, wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P₂, is a response;
  
  overlapping with a display of said one of the display presentations, P₁, at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the providing node, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node;
  
  one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is;
  
  (a) received at the user node, via the Internet, in response to Internet transmissions by the providing node during the presentation of the two or more display presentations,(b) displayed on at least a portion of said display without the user providing an input;
  
  (i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and(c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, comprising;
  
  activating one or more programmatic elements, at the providing node, for combining;
  
  (1) the information for the interactive service, and (2) advertising related information for use in presenting one of;
  
  (i) the first advertising presentations, and (ii) the additional advertising presentations; and
  
  transmitting a resulting combination of (1) and (2) on the Internet to the user.
- View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61)
- - 48. The method of claim 1, further including receiving access information indicative of one or more advertising presentations from at least one of:
    - (1) the first one or more advertising presentations, and (2) the one or more additional advertising presentations being accessed by the user, wherein the access information is used in deriving advertising effectiveness information.
  - 49. The method of claim 1, further including:
    - transmitting, via the Internet, data related to communications between;
      
      (a) the interactive service, and (b) the user;
      
      wherein the transmitting step results in first information being stored on the user node so that it is available in a subsequently established Internet connection session by the user at the user node; and
      
      after the user node has established the subsequent Internet connection session, a step of receiving for the interactive service, a responsive Internet transmission indicative of the first information being present on the user node.
  - 50. The method of claim 1, further including selecting the advertising related data based on profile data for the user.
  - 51. The method of claim 50, further including a step of receiving selection information from an advertiser for selecting the user based on a correspondence between the selection information and profile data.
  - 52. The method of claim 51, wherein the profile data includes information indicative of a geographic location related to the user.
  - 53. The method of claim 1, further including the steps (A) through (D) following, when the user establishes a subsequent second Internet connection for re-establishing communications with the interactive service, wherein the second Internet connection occurs after the corresponding Internet connection is terminated;
    - (A) identifying advertising related data for presenting advertising for one or more of a purchasable product or a purchasable service for at least one advertiser;
      
      (B) determining additional service information for the interactive service, the additional service information determined using context data indicative of one or more previous user interactions with the interactive service during the corresponding Internet connection;
      
      (C) combining the advertising related data and the additional service information resulting in combined data; and
      
      (D) second transmitting the combined data to the user node.
  - 54. The method of claim 53, wherein the combined data is for presenting at the user node a combined presentation of a corresponding presentation for the interactive service, and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined Internet link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding Internet transmission of data indicative of said user input being transmitted to a predetermined Internet site.
  - 55. The method of claim 1, further including a step of receiving access information indicative of an advertising presentation being accessed by the user;
    - wherein the advertising presentation is displayed at the user'"'"'s node as a result of the user'"'"'s node receiving the resulting combination of (1) and (2); and
      
      wherein the access information is used in deriving advertising effectiveness information.
  - 56. The method of claim 1, further including a step of receiving financial information related to a financial status of the user, wherein said financial information is used in determining whether a subsequent input by the user to the interactive service is acceptable.
  - 57. The method of claim 1, further including:
    - transmitting, via the corresponding Internet connection, data for storing at the user node; and
      
      receiving, via a subsequent connection to the Internet, a transmission indicative of the data stored on the user node.
  - 58. The method of claim 1, wherein for one or more advertising presentations from at least one of:
    - (1) the first one or more advertising presentations, and (2) the one or more additional advertising presentations, the one or more advertising presentations are presented to at least some of the plurality of users, and a further step of determining data indicative of a number of hyperlinks activated corresponding to the one or more advertising presentations by said at least some of the plurality of users.
  - 59. The method of claim 1, wherein for one or more advertising presentations from at least one of:
    - (1) the first one or more advertising presentations, and (2) the one or more additional advertising presentations, the one or more advertising presentations are presented to at least some of the plurality of users, and a further step of determining data indicative of a number of advertised items sold to said at least some of the plurality of users wherein said advertised items are available for purchase via the one or more advertising presentations.
  - 60. The method of claim 1, further including:
    - collecting information about the user, wherein said information about the user is obtained from user node transmissions on the Internet of input provided by the user to the user node for visiting other Internet accessible nodes;
      
      wherein said step of collecting includes monitoring user communications on the network with the other Internet accessible nodes; and
      
      wherein the providing node operates substantially independently of at least most of the other Internet accessible nodes.
  - 61. The method of claim 1, further including a step of communicating with the user node for detecting an activation of a predetermined program on the user node, wherein said predetermined program is used in presenting unrequested advertising to the user.

2. A method of advertising on the Internet,wherein an activation request is received, from an Internet accessible user node, for activating an instance of an interactive service accessible via the Internet;
- wherein the user node interactively communicates with the instance for receiving all service transmissions from the instance transmitted to the user node that occur on a first Internet connection, said service transmissions having a plurality of instance presentations transmitted to the user node via the first Internet connection, said instance presentations interleaved with one or more responsive user communications, from the user node to said interactive services that are in response to service content presented to the user;
  
  comprising;
  
  first providing a sequence of advertising presentations to a user at said user node, wherein said sequence is transmitted on the first Internet connection during a total elapsed time for said service transmissions, wherein each advertising presentation of said sequence identifies at least one of a purchasable product and a purchasable service;
  
  wherein an advertising presentation, AP₁, of said sequence is presented as a consequence of one or more particular communications on the first Internet connection between said Internet accessible service node and the user node, wherein one of the particular communications includes information for one of the instance presentations for the interactive service combined with advertising related information for use in displaying at least AP₁;
  
  wherein for said advertising presentations transmitted in said step of first providing, (a) and (b) following hold;
  
  (a) there is at least a second advertising presentation, AP₂, of said sequence wherein;
  
  (i) a presenting of AP₂to the user is purposefully delayed after a presentation of AP₁, and (ii) there is no user input that is both;
  
  (1) after a last of said particular communications and (2) during the total elapsed time for the service transmissions, for which a consequence includes the presenting of AP₂;
  
  (b) presentations of AP₁and AP₂provide no content that affects said responsive user communications;
  
  wherein at least one of AP₁and AP₂includes link data such that when said link data is activated by a user input to said at least one of AP₁and AP₂, data indicative of said user input is transmitted, via the first Internet connection, to a network node identified by said link data; and
  
  obtaining information related to an efficacy of one or more of the advertising presentations presented to the user, including determining information related to a number of advertised items that are sold through the one or more advertising presentations.
- View Dependent Claims (3, 4, 5, 6, 7, 8)
- - 3. The method of claim 2, wherein said particular communications includes an Internet transmission from said Internet accessible service node to the user node, further including the steps of:
    - transmitting, via the first Internet connection, information for storing at the user node; and
      
      receiving, via a second Internet connection, data indicative of the information stored on the user node for providing a subsequent transmission to the user node, wherein the second Internet connection is established after a termination of the first Internet connection;
      
      wherein the data indicative of the information stored on the user node is utilized in providing the user with access to the interactive service on the second connection by the user node.
  - 4. The method of claim 3, wherein said step of first providing is dependent upon an Internet transmission by the user node that is responsive to said particular communications.
  - 5. The method of claim 2, further including a step of receiving a request to activate said instance at least partially in exchange for said sequence of advertising presentations being displayed at the user node.
  - 6. The method of claim 2, wherein at least said advertising presentation AP₂is unrequested.
  - 7. The method of claim 2, further including a step of forcing at least one advertising presentation of said sequence of advertising presentations to be presented to the user so that the at least one advertising presentation is unobscured when presented.
  - 8. The method of claim 2, wherein said link data includes an Internet address.

9. A method for advertising on a communications network, comprising:
- for each of a plurality of network users, each having a corresponding user network node, steps (A) through (K) following are performed;
  
  (A) first receiving, at a service providing source accessed via predetermined address information indicative of a predetermined address on the network, a transmission on a first connection to the network by the user'"'"'s corresponding user node, wherein the transmission is for activating a service for providing a plurality of service presentations;
  
  (B) activating the service for interactively communicating with the user via transmissions on the network between the user node and said service providing source;
  
  (C) first transmitting on the communications network, from said service providing source and in response to the service providing source receiving the transmission, service data of the service for presenting at the user node;
  
  (D) second receiving, by the service, responsive data obtained from at least one network transmission, T₁, corresponding to an input by the user to one of the service presentations corresponding to said service data at the user node;
  
  (E) determining second service data by the service as a response to said responsive data, wherein context data having information indicative of one or more previous user interactions with the service is accessed;
  
  (F) second transmitting on the communications network, from said service providing source, the second service data for presenting a corresponding one of the service presentations at the user node;
  
  wherein the steps (G) through (K) following are performed for providing advertising to the user when the user establishes a subsequent second connection to the network for communicating with the service by providing the predetermined address information to the network, wherein the second connection to the network is established after the first connection to the network is terminated;
  
  (G) identifying advertising related data for presenting advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers;
  
  (H) determining third service data of the service, said third service data determined using the context data, said third service data being for a corresponding one of the service presentations, SP;
  
  (I) combining the advertising related data and the third service data resulting in combined data;
  
  (J) third transmitting, on the communications network and from the service providing source, the combined data, the combined data for presenting at the user node a combined presentation of the corresponding one service presentation, SP, and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined network link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding network transmission of data indicative of said user input being transmitted to a predetermined network site, the network site being different from the service providing source; and
  
  (K) receiving access information indicative of the advertising presentation being accessed by the user, wherein the access information is used in deriving advertising effectiveness information which is subsequently made available to the one advertiser.
- View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
- - 10. The method of claim 9, wherein said identifying step includes selecting the advertising related data based on profile data for the user.
  - 11. The method of claim 10, wherein the one advertiser provides profile selection information for selecting the user based on a correspondence with the user'"'"'s profile data.
  - 12. The method of claim 11, wherein the profile data includes information for a geographic location related to the user.
  - 13. The method of claim 11, wherein the profile data includes information of a personal preference of the user.
  - 14. The method of claim 11, wherein the profile data includes information indicative of an age of the user.
  - 15. The method as claimed in claim 9, wherein the service includes a playing of a game, wherein said game is played according to a predetermined set of rules, and said game is at least one of:
    - a game of chance, a game having an opponent, and a game having a total number of possible distinct game plays that is capable of being determined before playing the game.
  - 16. The method of claim 15, wherein said context data includes a representation of a configuration of a game for indicating a next play of the game.
  - 17. The method of claim 9, further including a step of changing a speed of play of a game according to said responsive data.
  - 18. The method of claim 9, further including a step of selecting the advertising related data by identifying a correspondence between:
    - (i) user selection information for the one advertiser, and (ii) information about the user obtained from the user in a previous connection to the network.
  - 19. The method of claim 9, further including a step of receiving financial information related to a financial status of the user, wherein said financial information is used in determining whether a subsequent input by the user to the service is acceptable.
  - 20. The method of claim 9, wherein said responsive data includes a wager.
  - 21. The method of claim 9, further including a step of qualifying the user for viewing a particular presentation, wherein a financial status of the user is matched with predetermined financial criteria.
  - 22. The method of claim 9, wherein said first transmitting step includes:
    - transmitting, via the first connection, information for storing at the user node; and
      
      receiving, via the second network connection, data indicative of the information stored on the user node for providing a subsequent transmission to the user node.
  - 23. The method of claim 22, further including:
    - providing the user node with network access as a result of receiving said data indicative of the information stored on the user node.
  - 24. The method of claim 23, further including a step of selecting one of first and second advertising related data as the advertising related data.
  - 25. The method of claim 9, said context data includes one or more of:
    - a credit limit and a current amount of funds available to the user.
  - 26. The method of claim 25, wherein at least one of said first and second transmitting steps includes transmitting a representation of a game token to the user.
  - 27. The method of claim 26, further including a step of storing information effective for ranking the user with other users communicating with an instance of the service.
  - 28. The method of claim 22, wherein said second transmitting step includes transmitting information to the user node for determining whether a predetermined program is active for processing additional advertising information of said data so that said additional advertising information is presented to the user.
  - 29. The method of claim 9, further including downloading to the user node a program for presenting unrequested advertising to the user via the user node.
  - 30. The method of claim 9, wherein for one or more advertising presentations, presented to at least some of the plurality of users, a further step of determining data indicative of a number of hyperlinks activated corresponding to the one or more advertising presentations by said at least some of the plurality of users.
  - 31. The method of claim 9, wherein for one or more advertising presentations, presented to at least some of the plurality of users, a further step of determining data indicative of a number of advertised items sold to said at least some of the plurality of users wherein said advertised items are available for purchase via the one or more advertising presentations.
  - 32. The method of claim 9, further including:
    - collecting information about the user, wherein said information about the user is obtained from user node transmissions on the network corresponding to input provided by the user to the user node;
      
      wherein said step of collecting includes monitoring user communications on the network with other network accessible nodes for obtaining the information about the user; and
      
      wherein the service providing source operates substantially independently of at least most of the other network accessible nodes.
  - 33. The method of claim 9, further including a step of obtaining information about the user including data indicative of most of the following:
    - a name, an address, an e-mail address, an age, a financial status, an educational level, a marital status, an amount of recreational time, personal tastes, and a gender.
  - 34. The method of claim 9, wherein said second transmitting step includes transmitting, via the network, information for storing at the user node, wherein said stored information is utilized in providing the user with access to the service on the second connection by the user node.
  - 35. The method of claim 34, further including:
    - a step of receiving identification information at said service providing source; and
      
      providing the user node with network access to the service as a result of receiving said identification information.
  - 36. The method of claim 9, further including a step of communicating with the user node for detecting an activation of a predetermined program on the user node, wherein said predetermined program is used in presenting unrequested advertising to the user.
  - 37. The method of claim 9, wherein the network includes a plurality of smaller networks connected together for providing communications therebetween, and the network has one or more of the following characteristics:
    - (i) the network has a common address space such that for each node, N, accessible by the network, there is a common address for N by which N can be accessed regardless of which one of the smaller networks contains N, and regardless of a source on the network for requesting a communication with N;
      
      (ii) the network is able to support communications using the Internet Protocol (IP); and
      
      (iii) the network provides communication access to substantially all publicly contactable e-mail addresses.
  - 38. The method of claim 37, further including:
    - presenting to the user the advertising presentation, wherein said the presentation of the second advertising presentation does not change the user'"'"'s interactions with the service presentations.
  - 39. The method as claimed in claim 9, wherein the service includes a playing of a game, wherein said game is played according to a predetermined set of rules, and said game is at least one of:
    - a game of chance, a game having an opponent, and a game having a total number of possible distinct game plays that is capable of being determined before playing the game; and
      
      wherein the step of combining includes joining the advertising related data with information for a game play having at least representation of a token for the game.
  - 40. The method of claim 9, wherein said identifying step includes selecting the advertising related data based on profile data for the user.
  - 41. The method of claim 40, wherein the one advertiser provides profile selection information for selecting the user based on a correspondence with the user'"'"'s profile data.
  - 42. The method of claim 41, wherein the profile data includes information for a geographic location related to the user.
  - 43. The method of claim 41, wherein the profile data includes information of a personal preference of the user.
  - 44. The method of claim 41, wherein the profile data includes information indicative of an age of the user.
  - 45. The method of claim 9, wherein said first responsive data includes a wager.
  - 46. The method of claim 9, wherein the step (G) of identifying includes selecting the advertising related data using information obtained from user responses to the service.
  - 47. The method of claim 9, wherein the service includes one or more of providing access to a plurality of organizations, providing access to a plurality of promotionals, and providing access to a plurality of games.

62. A method for advertising on a network to each user of a plurality of network users, each user using a corresponding user'"'"'s node for communicating on the network, comprising:
- performing steps (A) through (D), for each of the users;
  
  (A) receiving, by an advertising presentation node accessed via predetermined address information indicative of a predetermined address on the network, one or more transmissions from the user;
  
  (B) determining from a plurality of advertising related information items for a plurality of advertisers, one or more advertising information items, each of the one or more advertising information items for presenting, to the user, information related to a purchasable product or purchasable service of a corresponding one of the advertisers;
  
  wherein each of said one or more advertising information items includes corresponding predetermined network address information for accessing a corresponding network node providing additional information related to one or more purchasable products or purchasable services for the corresponding advertiser;
  
  (C) transmitting, by said advertising presentation node, said one or more of the advertising information items to the user;
  
  (D) for each of a first and second of the advertisers, a step of obtaining corresponding access information indicative of an access of the corresponding network node for at least one of the advertising information items presented to the user for the advertiser;
  
  (E) for each of the first and second of the advertisers, obtaining corresponding advertising effectiveness information indicative of an effectiveness of the at least one advertising information item for the advertiser, wherein said corresponding advertising effectiveness information is obtained from the corresponding access information obtained from the plurality of users; and
  
  (F) providing each of the first and second advertisers with their corresponding advertising effectiveness information.
- View Dependent Claims (63, 64, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106)
- - 63. The method of claim 62, further including:
    - transmitting first information for storing on the corresponding user node for the user so that the first information is available in a subsequently established network connection session by the user at the corresponding user node after a network connection for the one or more transmissions has been terminated; and
      
      after the corresponding user node for the user has established the subsequent network connection session, a step of receiving, a responsive network transmission indicative of the first information being present on the corresponding user node for the user.
  - 64. The method of claim 62, wherein the obtaining step of (D) includes receiving information related to one of:
    - (i) whether the at least one advertising information item for the first advertiser has been presented to the user previously, and (ii) a time when the at least one advertising information item for the first advertiser was presented to the user.
  - 94. The method of claim 62, further including responding to the user input by determining additional service information for the interactive information service using context data stored at a network accessible site different from the user'"'"'s node, wherein the context data is obtained from of one or more previous user interactions with the advertising presentation node, and wherein context data provides a constraint;
    - the responding step including;
      
      (A) determining an additional one of the advertising information items for at least one of the advertisers;
      
      (B) combining the additional advertising information item and the additional service information resulting in additional combined data;
      
      wherein the additional advertising information item has corresponding predetermined network link data associated therewith such that the corresponding predetermined link data is activated by a user input to a presentation of the additional advertising information thereby resulting in a corresponding network transmission of data indicative of said user input being transmitted to a predetermined network node different from the advertising presentation node; and
      
      (D) second transmitting the additional combined data to the user node.
  - 95. The method of claim 62, wherein the step (B) of determining includes selecting one of the one or more advertising information items by identifying a correspondence between:
    - (i) user selection information for one of the advertisers, and (ii) information about the user obtained from previous user communications.
  - 96. The method of claim 62, further including:
    - transmitting, via a connection to the network, data for storing on the user'"'"'s node; and
      
      receiving, via a subsequent connection to the network, a transmission indicative of the data stored on the user'"'"'s node for providing a subsequent transmission to the user node.
  - 97. The method of claim 96, further including providing the user node with network access as a result of receiving said data indicative of the information stored on the user'"'"'s node.
  - 98. The method of claim 62, further including transmitting information to the user'"'"'s node for determining whether a predetermined program is active for displaying the one or more of the advertising information items.
  - 99. The method of claim 62, further including downloading to the user'"'"'s node a program for presenting unrequested advertising to the user via the user'"'"'s node.
  - 100. The method of claim 62, a further step of determining, for at least some of the plurality of users, data indicative of a number of hyperlinks activated corresponding to the advertising information items presented to the at least some of the plurality of users.
  - 101. The method of claim 62, further including:
    - collecting information about the user, wherein the information about the user is obtained from transmissions of the user'"'"'s node on the network corresponding to input provided by the user to the user node;
      
      wherein said step of collecting includes monitoring the user'"'"'s communications on the network with other network accessible nodes for obtaining the information about the user; and
      
      wherein the advertising presentation node operates substantially independently of at least most of the other network accessible nodes.
  - 102. The method of claim 62, further including transmitting, via the network, information for storing at the user'"'"'s node, wherein the stored information is utilized in allowing the user node to access a service provided by the advertising presentation node on a connection to the network by the user'"'"'s node, wherein the connection occurs after a connection to the network for the step (A) of receiving terminates.
  - 103. The method of claim 62, further including a step of communicating with the user'"'"'s node for detecting an activation of a predetermined program on the user'"'"'s node, wherein said predetermined program is used in presenting unrequested advertising to the user.
  - 104. The method of claim 62, further including selecting the one or more advertising information items based on profile data for the user.
  - 105. The method of claim 104, further including a step of receiving selection information from an advertiser for selecting the user based on a correspondence between the selection information and profile data.
  - 106. The method of claim 104, wherein the profile data includes information indicative of a geographic location related to the user.

65. A method of advertising on the Internet, comprising:
- first receiving an activation request, from an Internet accessible user node, for activating an instance of an interactive service accessible via an Internet contact with an Internet accessible service node, wherein the service node is identified by service node network address information input by a user of the user node;
  
  wherein the user node interactively communicates with the instance of the service for receiving a plurality of service transmissions from the instance via a first Internet connection, said service transmissions for transmitting a plurality of presentations for the instance to the user node via the first Internet connection, said presentations interleaved with one or more responsive user communications from the user node to said instance of the service;
  
  first transmitting a sequence of advertising presentations to the user at said user node, wherein said sequence is transmitted on the first Internet connection during an elapsed time for said service transmissions, wherein each advertising presentation of said sequence is for identifying at least one of a purchasable product and a purchasable service;
  
  wherein an advertising presentation, AP₁, of said sequence is presented as a consequence of one or more particular communications on the first Internet connection between said service node and the user node, said particular communications being transmitted separately of all service transmissions from the instance to the user node;
  
  wherein AP₁is presented to the user during at least one transmission of said service transmissions;
  
  wherein for said advertising presentations transmitted in said step of first transmitting, (a) and (b) following hold;
  
  (a) there is at least a second advertising presentation, AP₂, of said sequence wherein;
  
  (i) a presenting of AP₂to the user is purposefully delayed after a presentation of AP₁, and (ii) the presenting of AP₂is not in response to a user input between the presentation of AP₁and the presentation of AP₂;
  
  (b) presentations of AP₁and AP₂are substantially unrelated to said responsive user communications;
  
  wherein at least one of AP₁and AP₂includes link data such that when said link data is activated by a user input to said at least one of AP₁and AP₂, data indicative of said user input is transmitted, via the first Internet connection, to a network node identified by said link data;
  
  wherein a subsequent presentation for presenting to the user is received at the user node and from the network node via the first Internet connection, wherein said subsequent presentation is determined using said data indicative of user input, said subsequent presentation also identifying one of a purchasable product and a purchasable service; and
  
  wherein said subsequent presentation is presented to the user during the first Internet connection.
- View Dependent Claims (66, 107, 108, 109)
- - 66. The method of claim 65, wherein said sequence is transmitted from said Internet accessible service node.
  - 107. The method of claim 65, further including selecting the user for receiving at least one of the adverting presentations based on a correspondence between profile selection information provided by an advertiser, and profile data for the user.
  - 108. The method of claim 107, wherein the profile data includes information indicative of a geographic location related to the user.
  - 109. The method of claim 65, further including a step of communicating with the user node for detecting an activation of a predetermined program on the user node, wherein said predetermined program is used in presenting unrequested advertising to the user.

67. A method of communicating with a service providing node of the Internet, comprising:
- for each of one or more users accessing the Internet, the following steps (A) through (D) are performed;
  
  (A) first receiving, from the user via a corresponding Internet user node, a request on the Internet for contacting a service providing node of the Internet, said service providing node providing access to two or more display presentations for a service, and said service providing node being one of a plurality of nodes of the Internet each having a corresponding Internet address to which the user has Internet access independently of the other of the plurality of nodes, wherein said request has associated therewith the Internet address of a terminal destination for identifying the service providing node, and wherein said service is interactive on the Internet with the user;
  
  (B) transmitting, via the Internet, data related to communications between the service providing node, and the user;
  
  wherein the transmitting step results in first information being stored on the user node so that it is available in a subsequently established Internet connection session by the user via the user node;
  
  (C) after the user node has established the subsequent Internet connection session, a step of second receiving for the service, an Internet transmission indicative of the first information being present on the user node; and
  
  (D) outputting one or more Internet transmissions, on the subsequent Internet connection session, for presenting particular display presentations for the service;
  
  wherein said particular display presentations for the service are presented on at least a portion of a display of the user node, wherein the particular display presentations are successively displayed, and there is a user input to one of the particular display presentations, P₁, for the service, the user input resulting in a transmission on the Internet to the service providing node, and to which a subsequent one of the display presentations, P₂, is a response;
  
  wherein first advertising related information is received by the user node, via the subsequent Internet connection session, as a consequence of Internet transmissions by the service providing node for displaying the particular display presentations, wherein the first advertising related information is combined, prior to transmission to the user node, with information for displaying the particular display presentation P₁, said first advertising related information replaceable with alternative information without changing a content;
  
  (i) of the particular display presentation P₁, and (ii) to which the user input is responsive for the service;
  
  wherein one or more additional advertising presentations are presented at the user node after presentation of a first advertising presentation corresponding to the first advertising related information, each said additional advertising presentation being for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is received by the user node, as a consequence of Internet transmissions by the service providing node;
  
  wherein an action by the user, in response to an advertisement being one of;
  
  said first advertising presentation and one of said additional advertising presentations, results in resulting data being transmitted via the Internet, wherein said resulting data is transmitted;
  
  (a) from said user node, and (b) to a terminal destination node of the Internet, said destination node identified at said user node by destination Internet link information received with the advertisement;
  
  wherein a response to the action by the user is received at the user node, via the Internet, the response providing another presentation for presenting to the user at said user node.
- View Dependent Claims (68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79)
- - 68. The method of claim 67, wherein the service includes a playing of a game, and said step of outputting include a step providing one of the display presentations with wager related information.
  - 69. The method of claim 67, wherein the service includes a playing of a game, and further including a step of changing a time limit for accepting an input from the user when the user desires to change a speed of the game.
  - 70. The method of claim 67, wherein the service includes a playing of a game, and further including a step of providing the user with a game play ranking of a second of the users.
  - 71. The method of claim 67, wherein the service includes providing access to predetermined Internet sites Internet.
  - 72. The method of claim 67, further including obtaining information related to Internet interactions by the user, including information related to websites visited by the user.
  - 73. The method of claim 67, further including obtaining information related to Internet interactions by the user, including information related to advertising for which the user requests additional information.
  - 74. The method of claim 67, further including determining a risk tolerance of the user using information indicative of Internet communications by the user.
  - 75. The method of claim 67, further including obtaining information related to an efficacy of one or more advertising presentations presented to the users, including determining information related to a number of advertised items that are sold through the one or more advertising presentations.
  - 76. The method of claim 67, further including:
    - obtaining profile information for the user for use in presenting at least one advertising presentation of the first advertising presentation and additional advertising presentations;
      
      transmitting the at least one advertising presentation for presenting to the user;
      
      subsequently, enhancing the profile information to reflect additional or different user information for use in presenting to the user a subsequent at least one of the additional advertising presentations; and
      
      wherein the enhancement of the profile information contributes to a determination of the subsequent at least one advertising presentation.
  - 77. The method of claim 76, wherein the enhancing step includes selecting a question to present to the user, wherein the selecting is dependent upon the profile information previously obtained.
  - 78. The method of claim 67, wherein the service includes a playing of a game, and further including:
    - storing wager related information indicative of previous wagers by the user when playing the game; and
      
      using the wager related information for determining one of;
      
      an acceptability of another wager requested by the user, and one of the first and additional advertising presentations.
  - 79. The method of claim 67, further including:
    - detecting an activation of the destination Internet link information; and
      
      using the detection for determining an efficacy of the one advertising presentation.

80. A method for providing product or service information while interacting with an informational service via the Internet, comprising:
- performing the following substeps (A1) through (A4) for each of a plurality of Internet user nodes, after each user node has established a corresponding Internet connection session providing access to a plurality of Internet sites for contacting a plurality of informational services;
  
  (A1) first receiving, at one of the Internet sites for accessing one of the informational services, a request on the Internet corresponding to an input by a user to the user node to access the one informational service, wherein the user node uses the user input to identify the one Internet site as a termination destination for an Internet transmission providing the request;
  
  (A2) transmitting, via the Internet, data between;
  
  (a) the one informational service, and (b) the user;
  
  wherein the transmitting step results in first information being stored on the user node so that it is available in a subsequently established Internet connection session by the user at the user node;
  
  (A3) after the user node has established the subsequent Internet connection session, a step of second receiving for the one first informational service, a responsive Internet transmission indicative of the first information being present on the user node;
  
  (A4) providing, to the user node, a plurality of Internet transmissions for presenting to the user corresponding service related information for the one informational service, wherein between each of at least some of the plurality of Internet transmissions, there is a corresponding responsive Internet transmission from the user node to the one informational service, said corresponding responsive Internet transmission being dependent upon a presentation to the user of the corresponding service related information of a previous one of the Internet transmissions;
  
  wherein for one or more of the at least some Internet transmissions, in addition to including their corresponding service related information, each of the one or more of the at least some Internet transmissions includes corresponding advertising related information combined with service related information prior to transmission to the user node, said corresponding advertising related information replaceable with alternative information without changing a content of the corresponding service related information to which the user responds with the corresponding responsive Internet transmission;
  
  wherein when presenting a content for each of the one or more of the at least some Internet transmissions to the user, a corresponding advertisement obtained using the corresponding advertising related information is presented to the user, wherein the corresponding advertisement provides information to the user;
  
  (i) related to one or more purchasable products or purchasable services, and (ii) that allows the user to perform an Internet transmission, T, for obtaining additional information about one or more purchasable products or purchasable services.
- View Dependent Claims (81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92)
- - 81. The method of claim 80, wherein the one informational service includes a playing of a game, and said step of providing includes a step of providing wager related information to the user.
  - 82. The method of claim 80, wherein the one informational service includes a playing of a game, and further including a step of changing a time limit for accepting an input from the user when the user desires to change a speed of the game.
  - 83. The method of claim 80, wherein the one informational service includes a playing of a game, and further including a step of providing the user with a game play ranking of a second of the users.
  - 84. The method of claim 80, wherein the one informational service includes providing access to predetermined Internet sites.
  - 85. The method of claim 80, further including obtaining information related to Internet interactions by the user, including information related to websites visited by the user that are different from the one Internet site.
  - 86. The method of claim 80, further including obtaining information related to Internet interactions by the user, including information related to advertising for which the user requests additional information, wherein the additional information is obtained in response to the Internet transmission, T, which has as a terminal Internet address for a second of the Internet sites, the second Internet site being different from the one Internet site.
  - 87. The method of claim 80, further including determining a risk tolerance of the user using information indicative of Internet communications by the user, wherein the communications are related to the user losing something of value.
  - 88. The method of claim 80, further including obtaining information related to an efficacy of one or more advertising presentations presented to the users, including determining information related to advertised items that are sold from accessing the one or more advertising presentations by activating hyperlinks therefor.
  - 89. The method of claim 80, further including:
    - obtaining profile information for the user for use in determining at least one of the corresponding advertisements;
      
      subsequently, enhancing the profile information to reflect additional or different user information for use in presenting to the user a subsequent at least one advertisement; and
      
      determining the subsequent at least one advertisement to transmit to the user;
      
      wherein the enhancement of the profile information contributes to the determination of the subsequent at least one advertisement.
  - 90. The method of claim 89, wherein the enhancing step includes selecting a question to present to the user, wherein the selecting is dependent upon the profile information previously obtained.
  - 91. The method of claim 80, wherein the one informational service includes a playing of a game, and further including:
    - storing wager related information indicative of previous wagers by the user when playing the game; and
      
      using the wager related information for determining one of;
      
      an acceptability of another wager requested by the user, and one of the advertisements for an instance of the advertising related information.
  - 92. The method of claim 80, further including:
    - detecting an activation by the user of Internet link information for generating the Internet transmission T; and
      
      using the detection for determining an efficacy of the corresponding advertisement providing the Internet transmission T.

93. A method for playing a game on a network, comprising:
- for each user of a plurality of network users, each having a corresponding user node for accessing the network, steps (A) through (I) following are performed;
  
  (A) first receiving, at a game playing source accessed via predetermined address information indicative of a predetermined address on the network, a transmission by the user'"'"'s corresponding user node, wherein the transmission is for activating a game, the game for providing a plurality of game presentations;
  
  B) activating the game for interactively communicating with the user via transmissions on the network between the user node and said game playing source;
  
  (C) first transmitting on the network, from said game playing source, and in response to the game playing source receiving the transmission, first game data for the game for presenting at the user node;
  
  (D) second receiving, by the game, a first game response obtained from the network, the first game response corresponding to a game input by the user in response to a presentation of said first game data at the user node;
  
  (E) determining second game data by the game as a response to said first game response, said second game data corresponding to a subsequent one of the game presentations to be presented to the user;
  
  wherein said step of determining accesses context data having information indicative of a status of the user'"'"'s interactions with the game is accessed;
  
  (F) obtaining advertising data for presenting advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers;
  
  (G) combining the advertising data and the second game data resulting in combined data;
  
  (H) second transmitting, on the network and from the game playing source, the combined data, the combined data for presenting at the user node a combined presentation of the subsequent game presentation and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined network link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding network transmission of data indicative of said user input being transmitted to a predetermined network site which provides the user node with access to the advertising presentation, the network site being different from the gaming playing source; and
  
  (I) receiving access information indicative of the advertising presentation being accessed by the user, wherein the access information is used in deriving advertising effectiveness information which is subsequently made available to the one advertiser.

Specification

Resources

Litigation Campaign Assessment

Litigation Data

Current Assignee
Beneficial Innovations Incorporated
Original Assignee
Beneficial Innovations Incorporated
Inventors
Goldberg, Sheldon F., Van Antwerp, John
Primary Examiner(s)
Suhol; Dmitry
Assistant Examiner(s)
MOSSER, ROBERT E

Application Number

US09/502,285
Time in Patent Office

3,301 Days
Field of Search

705/10, 705/14, 705/26, 709217-219, 707/10, 707/501.1, 463 41- 42, 345/701, 345/730, 725/22
US Class Current

725/22
CPC Class Codes

A63F 2300/407   Data transfer via internet

A63F 2300/409   Data transfer via televisio...

A63F 2300/5506   using advertisements

G06F 16/9535   Search customisation based ...

G06Q 20/387   Payment using discounts or ...

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0207   Discounts or incentives, e....

G06Q 30/0244   Optimization

G06Q 30/0246   Traffic

G06Q 30/0252   based on events or environm...

G06Q 30/0255   based on user history

G06Q 30/0256   User search

G06Q 30/0269   based on user profile or at...

G07F 17/32   for games, toys, sports, or...

G07F 17/3227   Configuring a gaming machin...

H04N 21/252   Processing of multiple end-...

H04N 21/25883   being end-user demographica...

H04N 21/25891   being end-user preferences ...

H04N 21/4667   Processing of monitored end...

H04N 21/4722   for requesting additional d...

H04N 21/4781 : Games

H04N 21/6582 : Data stored in the client, ...

H04N 21/812 : involving advertisement dat...

H04N 21/8586 : by using a URL processing c...

H04N 7/17318 : Direct or substantially dir...

H04N 7/17354 : in an intermediate station ...

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Network system for presenting advertising

First Claim

2 Assignments

Litigations

0 Petitions

Accused Products

Abstract

600 Citations

109 Claims

Specification

Solutions

Use Cases

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Network system for presenting advertising

First Claim

2 Assignments

Subscription Required

Subscription Required

Litigations

0 Petitions

Subscription Required

Accused Products

Subscription Required

Abstract

600 Citations

109 Claims

Specification

Subscription Required

Solutions

Use Cases

Quick Links