Associative search engine
DC
First Claim
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1. A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising:
- creating user profile data for the user;
storing the user profile data;
receiving from the data processing device via the communications link a search request that includes a search argument;
searching at least one database having data network related information using the search argument to generate search results;
selecting at least one advertisement from an advertisement database relating to the search argument using the user profile data; and
transmitting the search results together with the at least one advertisement via the communications link to the data processing device.
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Abstract
This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlating the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.
16 Citations
28 Claims
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1. A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising:
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creating user profile data for the user; storing the user profile data; receiving from the data processing device via the communications link a search request that includes a search argument; searching at least one database having data network related information using the search argument to generate search results; selecting at least one advertisement from an advertisement database relating to the search argument using the user profile data; and transmitting the search results together with the at least one advertisement via the communications link to the data processing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for operating a data processing device of a user to receive advertisements via a communications link from an advertising machine implemented on at least one computer, the method comprising:
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interacting with the advertising machine via the communications link to provide information used to create user profile data for the user; transmitting to the advertising machine via the communications link a search request that includes a search argument; receiving search results and at least one advertisement via the communications link from the advertising machine; the search results obtained from at least one database having data network related information based upon the search argument; and the at least one advertisement obtained from at least one database having advertisement information based upon the search argument and the user profile data. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. An advertising machine implemented on at least one computer and operable to provide advertisements via a communications link to a data processing device of a user, the advertising machine comprising:
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a communications interface operable to interface with the data processing device of the user via the communications link; a database search engine operable to; receive from the data processing device via the communications interface a search request that includes a search argument; and search at least one database having data network related information using the search argument to generate search results; an associative search engine operable to; create user profile data for the user; store the user profile data; and select at least one advertisement from an advertisement database relating to the search argument using the user profile data; and the advertising machine operable to transmit the search results together with the at least one advertisement via the communications link to the data processing device. - View Dependent Claims (21, 23, 24, 25, 26, 27, 28)
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22. The advertising machine of clam 20, wherein the associative search engine is operable to store the user profile data in a user profile database of the advertising machine.
Specification
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Litigation Data
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Current AssigneeRPX Clearinghouse LLC (RPX Corporation)
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Original AssigneeNortel Networks Corporation
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InventorsLivermore, Frederick Caldwell, Skillen, Richard Prescott
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Primary Examiner(s)Robinson, Greta L
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Assistant Examiner(s)Chang, Jeffrey
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Application NumberUS11/767,632Publication NumberTime in Patent Office1,401 DaysField of Search707/2, 707/706, 707/765, 705/26, 705/14.4US Class Current707/706CPC Class CodesG06F 16/245 Query processingG06F 16/951 Indexing; Web crawling tech...G06F 16/9535 Search customisation based ...G06F 16/954 Navigation, e.g. using cate...G06F 16/955 using information identifie...G06Q 30/02 Marketing; Price estimation...G06Q 30/0241 AdvertisementsG06Q 30/0256 User searchG06Q 30/0257 User requestedY10S 707/959 NetworkY10S 707/99933 Query processing, i.e. sear...Y10S 707/99936 Pattern matching accessY10S 707/99943 Generating database or data...Y10S 707/99945 Object-oriented database st...
